Taking Control of AI Agents Across the Customer Lifecycle
Stop managing AI chaos. Start orchestrating it.
This book gives you the architecture, frameworks, and the same $24K audit playbook we use with clients — plus a 90-Day Flight Plan to get operational before your competitors do.
- The missing layer most revenue teams need
- $24K Audit methodology — included free
- 90 days Architecture to altitude — week-by-week plan
- 1 GTM architecture across the customer lifecycle
✓ 30-day guarantee — find a gap or get your money back
Trusted by GTM Leaders Who Get It
Jomar has created the blueprint for success in GTM. Strategic insights and real-life examples you can apply to your day to day, drawn from years of expertise and hands-on thought process.
Jomar simplifies complex GTM frameworks at a level understandable to beginners and experts alike. Business leaders will learn actionable insights they can implement immediately.
As a thought leader in his field, Jomar Ebalida's practical approach will help you optimize your revenue operations and drive growth for your business.
You don't need 5 minutes with Jomar to know he's among the few unicorns who can guide you to success in GTM strategy. This book is the next best thing to having him in the room.
Easy-to-apply frameworks for properly resourcing and prioritizing GTM initiatives. His real-life examples help readers apply theory directly to their own business scenarios.
Jomar brilliantly showcases both the challenges and rewards of GTM orchestration. Sales, marketing, and CS teams will gain invaluable insights from his experience transforming complexity into growth.
Most revenue teams are still optimizing for humans navigating software. The best teams are already designing for agents executing strategy. That role has a name now: GTM Orchestrator. Shout out to Jomar Ebalida for the assist with naming and framing.
You’re in the middle of the chaos
If any of these sound like your Monday morning, this book was written for you.
From Chaos to Coordination
Same teams. Same tools. One layer that finally connects them.
Without Orchestration
You bought the AI. Now you’re spending more time reconciling outputs than acting on them.
- 7 agents, 7 realities
- Signals arrive weeks late
- Context dies at every handoff
- CS doesn't know what Sales promised
- Champion leaves — you find out months later
- Data decays 25–30% annually
- Every new tool adds noise, not intelligence
With Orchestration
The gap between signal and action collapses. What took weeks now fires in hours.
- Right context, right agent, right time
- Signals fire in hours, not weeks
- Full lifecycle visibility — nothing lost
- CS knows what was promised before Day 1
- Champion changes detected within 24 hours
- Every cycle compounds the last
- Every agent strengthens collective intelligence
Frameworks Battle-Tested.
Built on data from Momentum, Gartner, NTT Data, MIT, McKinsey, Winning by Design, and dozens more sources.
Choose The Right Plan For You
From self-guided to fully orchestrated. Launch pricing — increases after first 500 copies.
Self-Guided
- Full book (digital)
- Signal Audit — find the signals costing you pipeline
- ROI Calculator — board-ready business case with your numbers
- 90-day implementation with your team
- Flight Deck — your operating model for human-agent coordination
- 90-Day Flight Plan — week-by-week implementation
- Flight Deck — your operating model for human-agent coordination
- 33+ frameworks and diagrams
- All future updates
Accelerator
4-week course · Starts March 12
- Everything in Self-Guided
- All 4 audit tools — explained and applied
- Intent engineering for GTM agents
- AI orchestration for GTM — frameworks + application
- Orchestration agents — strategy, design, and coordination
- Orchestration Table template (editable)
- Signal taxonomy worksheet
Done-With-You
/month x 3
- Everything in Self-Guided and Accelerator
- Full $24K AI Orchestration Audit
- Custom Command Tower architecture
- 90-day implementation with your team
- Ongoing support & optimization
- Weekly strategy calls
- Leadership readout at Day 90
- Ongoing support & optimization
Not another AI hype book
Complete architecture. Not theory. 10 chapters + Prologue & Epilogue. 33+ frameworks and diagrams. Built from real consulting engagements, not thought experiment
Why it’s broken
92.4% of companies accumulated AI toys instead of infrastructure. Your lifecycle is a loop, not a funnel. Your best signals decay in hours while your team sees them in weeks. And nobody owns the gap between CRO strategy and RevOps execution.
How to fix it
The GTM Command Tower modeled on aviation. The Five Pillars that architect every agent. The GTM Orchestrator — the role nobody’s hired yet. And the Orchestration Table mapping which agent leads where and when humans take over.
How to build it in 90 days
Week-by-week Flight Plan with three gate checkpoints. The compounding math that makes delay the most expensive decision you’ll make this year. And a look at what orchestration actually looks like when someone owns the airspace.
The $24K Audit Playbook
The same diagnostic tools from our $24,000 consulting engagements — self-guided versions you can start using this week
Signal Audit
Find the 3 signals your team is ignoring that are costing you pipeline right now.
Loop Audit
Map exactly where context dies across your customer lifecycle handoffs.
ROI Calculator
Build a board-ready business case with your actual numbers. Not theory — math.
Flight Deck
Set up the metrics dashboard that tracks orchestration health in real time.
The 90-Day Flight Plan
Your week-by-week implementation roadmap with three phases and gate checkpoints.
Foundation
Audit your current state, map ownership gaps, configure your first agent with shared context.
Activation
Launch orchestration protocols, connect signal routing, run your first coordinated loop.
Altitude
The “Find the Gap” Guarantee
If you complete the Signal Audit and Loop Audit and don’t find at least one actionable gap in your current GTM operations, email us within 30 days for a full refund. No questions. We’ve never had someone come back empty-handed.
Jomar Ebalida has 12+ years in digital transformation. Not a theorist — a practitioner who runs AI Orchestration Audits for GTM teams. The Audit Playbook in this book contains self-guided versions of the same tools we use in those engagements. Every framework came from solving real coordination problems for real revenue teams.
This book exists because too many organizations are buying AI tools and calling it a strategy. They needed a translator between the builders who speak in models and agents, and the leaders who speak in pipeline and churn.
Will you orchestrate, or be orchestrated against?
Every month without orchestration, your data decays 2.1%, your competitors compound, and the transformation gets harder. The organizations that will dominate GTM in 2028 are building orchestration architecture right now.
1. Download instantly
Full book, audit playbook, and 90-Day Flight Plan delivered to your inbox the moment you purchase.
2. Run the Signal Audit
45 minutes. Find the signals your team is missing, ignoring, or acting on too late.
3. The 90-Day Flight Plan
Week-by-week implementation. Architecture to altitude. Results to present to leadership by Day 90.
Frequently Asked Digital Questions
Is this book about building AI agents?
No. This book is about coordinating agents you already have (or will have). It covers the orchestration layer that makes agents work together — not how to build individual agents.
What's in the Audit Playbook?
Self-guided versions of the same 4 diagnostic tools from our $24,000 AI Orchestration Audit for GTM: Signal Audit, Loop Audit, ROI Calculator, and Flight Deck. Each produces a scored deliverable in 45-60 minutes. The 90-Day Flight Plan is a separate implementation roadmap with three phases and gate checkpoints.
Do I need a technical background?
No. The book is written for revenue leaders, not engineers. It uses aviation metaphors to make complex orchestration concepts intuitive — the same way air traffic control makes complex coordination understandable.
What if my org is small?
Chapter 10 includes ROI frameworks by ARR stage — under $10M, $10M–$100M, and $100M+. The 90-Day Flight Plan takes less effort at smaller scale and the compounding runway is longer.
When does it ship?
Digital bundles deliver immediately. Premium hardcover packages ship with the first print batch. Early bird pricing locks in at purchase and increases after the first batch ships.
Is there a guarantee?
Yes. If the frameworks, Audit Playbook, and Flight Plan don’t give you a clear path to coordinating your AI agents within 90 days — reach out and we’ll make it right. No fine print.
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