Buying AI Tools Isn't A Strategy. Orchestration Is.
We help GTM leaders coordinate AI across marketing, sales, and customer success into one governed system — with human judgment designed in, and proof of return for leadership.
One System For Your Entire Revenue Engine.
Marketing's AI generates leads. Sales' AI sequences prospects. CS's AI monitors accounts — each optimizing its own stage, with manual handoffs and lost context at every transition. Bowtie Funnel closes that ownership gap, coordinating AI across marketing, sales, and customer success so your revenue engine runs as one governed system.
Every AI Agent In Your GTM Motion, Working As One.
A future where go-to-market teams don't manage a drawer of disconnected AI tools — they run one orchestrated system. Signals move to action in hours, not weeks; context never drops at a handoff; and your team always decides what's automated and what isn't.
Translation Between Builders And Leaders.
Bowtie Funnel exists because too many companies are buying AI tools and calling it a strategy. The work is translation — between the builders who speak in models and agents, and the leaders who speak in pipeline and churn.
Jomar Ebalida
As the creator of the Bowtie Funnel newsletter and an AI & Automation Strategist, I help executives and growth leaders integrate AI-driven strategies that optimize customer acquisition, retention, and expansion. My focus is the strategic execution of Go-to-Market systems across global organizations.
I have extensive experience scaling unicorn companies and digitally transforming enterprise marketing technology stacks. My expertise spans Microsoft Dynamics, Salesforce — 12+ years as an admin, developer, and architect — HubSpot, Pardot, and Marketo, including agency experience. I led the transformation of a global Pardot instance, optimizing it for scalability and functionality.
Alongside the startup hustle, I've worked inside global digital transformation firms such as Capgemini, where I honed a solution-oriented mindset and the ability to drive cross-functional collaboration among stakeholders. That combination lets me bridge innovation, execution, and strategy — and transform Go-to-Market systems at scale.
Past Experiences
Every framework here was forged solving real coordination problems for real revenue teams — across law, finance, cybersecurity, healthcare, and SaaS.
What GTM Leaders Say
Operators and founders who've worked with Jomar — or applied his frameworks to their own revenue engine.
Let's Orchestrate Your GTM Engine
If your AI tools are working in isolation, the next step is a conversation. Let's map where your GTM signals die — and what it takes to run them as one governed system.