Your marketing, sales, and customer success AI tools don’t coordinate.
The Bowtie Funnel orchestrates AI across your entire customer journey—transforming disconnected tools into one unified system that drives revenue growth.
The Ownership Problem
Marketing’s AI generates leads. Sales’ AI sequences prospects. CS’s AI monitors accounts. Each optimizes its stage independently, creating manual handoffs and lost context at every transition.
The cost? Teams waste 12+ hours weekly reconciling systems. 61% of leads sent unqualified. 50% of MQLs ignored. Poor data quality costs 10% of revenue—$1M annually for a $10M company.
The Bowtie Funnel solves the ownership gap—coordinating AI across marketing, sales, and customer success so your revenue engine operates as one governed system
Orchestrated GTM Systems
GTM systems built for coordinated, agent-driven execution—eliminating manual handoffs from first contact through expansion.
Human Judgment, Designed In
You set direction and orchestration rules. AI executes within those parameters. Human judgment applied where it matters most.
How We Eliminate The Coordination Tax
We don’t just explain orchestration—we implement it in your GTM systems.
Dare to Orchestrate (Book)
The framework for coordinating AI across your entire customer journey.
Why AI-driven GTM execution demands coordination—and how to build orchestrated systems before coordination overhead becomes your growth ceiling.
GTM Orchestrator Model
A learning model for GTM Orchestrators, taught through courses.
Shows how goals, agents, customer signals, and judgment align across the Bowtie Funnel. Learn the orchestration framework used to coordinate AI-driven execution.
GTM Orchestration Gap Analysis
Expose where your 12+ hours/week of waste hides.
Structured analysis identifying pipeline leakage, handoff failures, and data quality issues before they compound. 90-minute diagnostic session.
GTM Orchestration Consultation
Work directly with us to build your orchestration system.
Hands-on engagement coordinating AI across your customer journey—defining handoff protocols, intervention thresholds, and learning loops tailored to your GTM stack.
From Fragmentedto Coordinated Systems
We implement orchestration fast—because coordination overhead compounds weekly.
Research-backed outcomes: 60-70% reduction in manual coordination, 19% faster growth (Forrester), 50% fewer deals stalling in pipeline.
Expose The Gaps
Audit GTM execution across marketing, sales, CS. Map where leads drop, deals stall, customers churn. Quantify the waste.
Design Coordination
Build orchestration rules across customer journey stages. Define handoff protocols, data flows, intervention points.
Implement Systems
Integrate marketing automation, sales engagement, customer success platforms into one coordinated system.
Enable Governance
Establish monitoring dashboards, learning loops, strategic control. Maintain visibility as execution scales.
Orchestration In Action
How GTM orchestration turns fragmented execution into coordinated outcomes.
GTM Orchestration Assessment
Expose where GTM execution is fragmented, coordinated, or misaligned across tools, workflows, and teams—so gaps are visible before impact.
Customer Journey Orchestration
Align signals, agents, and actions across the customer journey—preventing teams and automations from optimizing in isolation at expense of system.
Agent Orchestration System
Coordinate multiple AI agents with shared context, rules, and learning loops—ensuring autonomy operates within clear boundaries, supervision, accountability.
Built on Research, Not Assumptions
Companies with coordinated revenue operations grow 19% faster and are 15% more profitable (Forrester Research).
- Coordination Designed In
Your GTM system architected for orchestration from day one—not patched with Zapier and Slack after siloed tools create chaos.
- Data-Driven Governance
Strategic decisions based on unified data across marketing, sales, CS—not fragmented dashboards where 70% of CRM data goes stale yearly.
- Scales With Revenue
System improves as you grow—reducing 12+ hours/week teams waste chasing siloed data while maintaining visibility as execution scales.
Wall of Love
See how readers and GTM leaders engage with Bowtie Funnel’s book, newsletter, and tools for AI orchestration.
Jomar Ebalida has created the blueprint for success in RevOps! Rethinking RevOps gives strategic insights and real life examples you can apply to your day to day. This book taps in to Jomar’s years of expertise and thought-process making it a must read for anyone who wants to provide a scalable and sustainable way to generate growth!
Jomar Ebalida simplifies the Revenue Operations (RevOps) framework at a level that is understandable to beginners and experts. This book contains years of Ebalida’s personal experience presented in an easily digestible format. Business leaders who want to show value in their company can trust they will learn actionable insights to implement before completing this book!
As a thought leader in his field, Jomar Ebalida's practical approach will help you optimize your revenue operations and drive growth for your business.
"You don't need to spend more than 5 minutes speaking to Jomar about RevOps strategy to know he is among the few unicorns that can guide you to success. But, most of us won't ever have a chance to spend even 5 minutes with him. "
Rethinking RevOps is full of unconventional and thought provoking strategies as well as tactical advice that you can implement within your instance or tech stack today.
He provides easy-to-apply frameworks for properly resourcing and prioritization of RevOps initiatives. While he does a great job explaining theory, his real-life examples help readers apply to their business scenarios.
Jomar Ebalida brilliantly showcases both the challenges and remarkable rewards of RevOps implementation. Sales, marketing, and customer success teams will gain invaluable insights from his rich experience in transforming revenue operations complexity into strategic growth.
Start Orchestrating GTM Execution
Apply systematic coordination to guide AI-driven execution with built-in clarity, control, and continuous learning.
GTM doesn’t fail from lack of automation—it fails when automation outpaces orchestration.
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