Jomar Ebalida
As the Creator of the Bowtie Funnel Newsletter and an AI & Automation Strategist, I help executives and growth leaders integrate AI-driven strategies to optimize customer acquisition, retention, and expansion. With a strong focus on digital transformation, I specialize in the strategic execution of Go-to-Market systems across global organizations.
I have extensive experience scaling unicorn companies and digitally transforming enterprise Marketing Technology stacks. My expertise spans Microsoft Dynamics, Salesforce (12+ years as an admin, developer, and architect), HubSpot, Pardot, and Marketo, including agency experience. I have successfully transformed a global Pardot instance, optimizing it for scalability and functionality.
In addition to my startup hustle, I have worked in global digital transformation companies such as Capgemini, where I honed a solution-oriented mindset and the ability to drive cross-functional collaboration among stakeholders. This unique combination allows me to bridge innovation, execution, and strategy to transform Go-to-Market systems at scale.
Past Experiences
Law Firm
Full Time
GTM Systems
Revenue & Marketing Operations Director
Digital Transformation & Technology Services
Full Time
Revenue Operations Director
Marketing Operations Director
Microservices-based API Integration Platform
Full Time
Demand Generation & Marketing Operations
Financial Services
Contract
Marketing Operations & CRM Consultant
Cybersecurity
Full Time
Demand Generation & Marketing Operations
Technology
Full Time
Sr. Marketing Operations Consultant
SAAS Company
Consultant
Sr. Marketing Operations Consultant
Business/Productivity Software
Consultant
Sr. Marketing Operations Consultant
Healthcare
Consultant
Sr. Marketing Operations Consultant
Medical Technology
Consultant
Sr. Marketing Operations Consultant
Cloud PSA & ERP Software
Consultant
Sr. Marketing Operations Consultant
Information Services
Consultant
Sr. Marketing Operations Consultant
Cybersecurity
Consultant
Marketing Operations Consultant
Healthcare Services
Consultant
Go-To-Market Consultant
Cybersecurity
Full Time
Demand Generation & Marketing Operations
Professional Insights
5/5
Darrell Alfonso
Director of Marketing Strategy & Operations, Indeed
"As a thought leader in his field, Jomar Ebalida's practical approach will help you optimize your revenue operations and drive growth for your business."
5/5
Mollie Bodensteiner
Go-to-Market Strategy and Operations Leader
"He provides easy-to-apply frameworks for properly resourcing and prioritization of RevOps initiatives. While he does a great job explaining theory, his real-life examples help readers apply to their business scenarios."
5/5
Ana Neumann
Marketing Ops, MongoDB
5/5
Mike Rizzo
Community-Led Founder and CEO
"You don't need to spend more than 5 minutes speaking to Jomar about RevOps strategy to know he is among the few unicorns that can guide you to success. But, most of us won't ever have a chance to spend even 5 minutes with him. "
5/5
Ali (Bentolila) McMullin
Director of Field Marketing, Twillo
"Jomar Ebalida brilliantly showcases both the challenges and remarkable rewards of RevOps implementation. Sales, marketing, and customer success teams will gain invaluable insights from his rich experience in transforming revenue operations complexity into strategic growth."
5/5
Jasmine S. Kyles
Sr. Product Manager/Strategic Marketer, Amazon
"Jomar Ebalida simplifies the Revenue Operations (RevOps) framework at a level that is understandable to beginners and experts. This book contains years of Ebalida’s personal experience presented in an easily digestible format. Business leaders who want to show value in their company can trust they will learn actionable insights to implement before completing this book!"
5/5
Rebecca (Jones) Chase
GTM Automation Manager, Tegus
"Jomar Ebalida has created the blueprint for success in RevOps! Rethinking RevOps gives strategic insights and real life examples you can apply to your day to day. This book taps in to Jomar’s years of expertise and thought-process making it a must read for anyone who wants to provide a scalable and sustainable way to generate growth!"
5/5
Natasha Rohner
Principal Threat Research, Arctic Wolf
Every company has one person with superpowers who seems to do 90% of the work in the entire office. Jomar is one of those people. Jomar is an amazing Marketing Specialist with a deep knowledge and passion for his craft. He is one of the smartest, most intelligent, and hardest-working people I have ever met.