Three Ways To Orchestrate. Pick Your Altitude.
Whether you want the map, the diagnosis, or the whole build — start where you are. Read the framework, run the audit, or have us build your orchestration layer in 90 days.
Dare to Orchestrate
The complete architecture for coordinating AI across your customer journey — built from real consulting engagements, not theory. The fastest, cheapest way to see the gap in your own operation before you spend a dollar on tools.
- ✓ Full book — 10 chapters, 33+ frameworks & diagrams
- ✓ The self-guided Audit Playbook (Signal, Loop, ROI, Flight Deck)
- ✓ The 90-Day Flight Plan, week by week
- ✓ 30-day "find a gap or refund" guarantee
Best for
AI Orchestration Audit
We run the full diagnostic on your stack and hand you a scored map of exactly where pipeline leaks, context dies, and data decays — across marketing, sales, and customer success. No guesswork, no generic benchmarks. Your numbers, your gaps, your fix list.
- ✓ All four diagnostics run for you — Signal, Loop, ROI, Flight Deck
- ✓ Signal-to-action latency scored across 28 buying signals
- ✓ Board-ready ROI business case built on your actual numbers
- ✓ A prioritized gap list with owners — and a readout call
The four diagnostics
The 90-Day Flight Plan
An engagement where we build your orchestration layer alongside your team — architecture to altitude. Includes the full Audit, a Command Tower you own, weekly strategy calls, and a leadership readout at Day 90. You finish operational, not just informed.
- ✓ The full AI Orchestration Audit (a ~$24K-value diagnostic) included
- ✓ Custom Command Tower architecture, built with your stack
- ✓ Weekly strategy calls + ongoing support & optimization
- ✓ Leadership readout at Day 90 — results to present upward
The 90 days
- Weeks 1–4FoundationAudit current state, map ownership gaps, configure your first agent with shared context.
- Weeks 5–8ActivationLaunch orchestration protocols, connect signal routing, run your first coordinated loop.
- Weeks 9–12AltitudeScale across lifecycle stages, measure compounding reliability, present results to leadership.
Compare The Three
| The Book | Most popularThe Audit | 90-Day Flight Plan | |
|---|---|---|---|
| Best for | Self-starters | Teams who want answers fast | A build done with you |
| Price | $49 | from $7,000 | $8K/mo × 3 |
| Who runs it | You | We run it for you | We build it with you |
| Time to value | A weekend | 2–3 weeks | 90 days |
| Diagnostic tools | ✓Self-guided | ✓Scored | ✓Included + implemented |
| Orchestration layer built | — | ✓Blueprint | ✓Yes, in your stack |
| Leadership readout | — | ✓Readout call | ✓Day-90 readout |
| Get the Book | Book the Audit | Start a Project |
Is This For You?
The Audit & Flight Plan are right if you…
- ✓ Have AI tools across GTM that don't talk to each other
- ✓ Are losing pipeline to slow signals and broken handoffs
- ✓ Need to show leadership a return on AI spend
- ✓ Want a system you own, not another tool to babysit
Probably not yet if you…
- × Haven't adopted any AI in your GTM motion
- × Want a point tool, not a coordination layer
Not sure? Start with the $49 book and run the self-guided audit first.
The Cost Of Doing Nothing
Service Questions
How is the Audit different from just reading the book?+
The book gives you self-guided versions of the four diagnostics. The Audit is us running the full ~$24K-value methodology on your actual stack — scoring your signals, mapping your handoffs, and handing you a prioritized gap list with owners and a readout call. You get conclusions, not homework.
Do I need the Audit before the 90-Day Flight Plan?+
No — the full Audit is included in the Flight Plan. If you've already run the Audit on its own, the cost credits toward the engagement. Many clients start with the Audit to scope the work, then move into the build.
What does "from $7,000" mean for the Audit?+
$7,000 is the starting point for a standard GTM stack. Scope scales with the number of tools, lifecycle stages, and teams involved. You'll get a fixed quote on your strategy call before anything begins.
Who actually does the work in the 90-Day engagement?+
We architect and build the orchestration layer with your team — not in a black box. You own the Command Tower at the end, your people understand it, and weekly strategy calls keep everyone aligned. The goal is independence, not dependency.
How quickly can we start?+
The Audit typically delivers in 2–3 weeks. The Flight Plan begins as soon as the Audit is scoped. We take a limited number of new engagements each month — book a strategy call to check current availability.
Wall Of Love
How operators, authors, and GTM leaders describe working with Bowtie Funnel's book, frameworks, and orchestration tools.
"Jomar has created the blueprint for success in GTM. Strategic insights and real-life examples you can apply to your day to day, drawn from years of expertise and hands-on thought process."
"Jomar simplifies complex GTM frameworks at a level understandable to beginners and experts alike. Business leaders will learn actionable insights they can implement immediately."
"As a thought leader in his field, Jomar Ebalida's practical approach will help you optimize your revenue operations and drive growth for your business."
"You don't need 5 minutes with Jomar to know he's among the few unicorns who can guide you to success in GTM strategy. This book is the next best thing to having him in the room."
"Easy-to-apply frameworks for properly resourcing and prioritizing GTM initiatives. His real-life examples help readers apply theory directly to their own business scenarios."
"Jomar brilliantly showcases both the challenges and rewards of GTM orchestration. Sales, marketing, and CS teams will gain invaluable insights from his experience transforming complexity into growth."
"Most revenue teams are still optimizing for humans navigating software. The best teams are already designing for agents executing strategy. That role has a name now: GTM Orchestrator."
Find Your Gaps Before Your Competitors Compound
If coordinating your AI-driven GTM matters this year, the next step is a quick 15-minute call. We'll tell you whether an Audit would find enough to be worth it — on the call, for free.